Derisk innovation
Execute with confidence.
Valid, reliable answers to your pressing business questions. We pair disciplined project management with lean user research expertise, so you deliver on time without the operational drag.
- Projects delivered
- 120+
- EXPERIENCE
- 23 yrs
- Credentials
- MA · PMP
What metrics do you want to move?
You're working with fewer resources and higher demands. We get you data-backed outcomes so the next quarter's numbers actually move.
Growth
Acquire new customers. Grow traffic, fix bounce rates, and welcome new users properly.
Profitability
Grow conversions and pricing power. Make more from the traffic you already have.
Customer satisfaction
Satisfy and delight users. Give them what they need, and watch NPS climb.
Retention
Keep users engaged and wanting more. Reduce churn before it compounds.
A full service program management team, on demand.
We started Valid Paths on a simple observation: to stay competitive, business leaders need to learn by doing. Which is why craft and speed of delivery are both essential.
Kate Hanenberg, PMP
Project Management Lead
Background in market research, product research, and research operations, with a PMP in project management. Known for turning ambiguous asks into scoped, staffed, and shipped research, and for making every stakeholder feel in-the-loop, not in-the-way.
- PMP-certified project management
- Research operations & project management
- Program execution and comms
Julia Cowing, MA
Principal Researcher
Deep experience helping product development teams answer their highest-risk questions through lean user research. Brings the craft: method selection, instrument design, moderation, and synthesis that earns trust.
- Mixed-methods study design
- Expert moderator & data analyst
- Insight synthesis & executive readouts
Let's make things happen.
Share a few details about the decision you need to make. We'll come back with next steps. No pressure, no boilerplate.
Intro calls: 30 minutes, no cost.